4.2 billion people are on social media and half a billion joined in the last year

The mobile phone is the number one connector for audiences and understanding data is key to competing successfully today

77% of people use e-commerce monthly and this number is growing exponentially

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Auto Body Shop revenue declined in 2020 as consumers limited spending on discretionary services. Though economic conditions are expected to improve in 2021, consumers are expected to continue forgoing non-crucial services. Instead, demand for critical services is expected to grow, as consumers make repairs they put off in 2020.

– Car Body Shops Industry – Market Research Report, February 15, 2021

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The mobile audience reach of Facebook is almost 80 percent, while Google Maps is more than 66 percent. Car wash operators should be taking advantage of the power of social media tools and geo-targeted advertising. The ability to get in front of more users through location-based marketing means car wash operators can take advantage of consumers’ combined love affair of smartphones and saving money.

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Automotive players were uncertain about using digital channels before the COVID-19 crisis hit, while companies in other industries aggressively moved ahead. Consequently, the automotive industry now lags other sectors in this area. A 2019 Digital Quotient analysis, which is a McKinsey method for evaluating an organization’s overall digital maturity, revealed that the average automotive business has a clear need to digitize, with the industry earning a below-average score compared with other business-to-business (B2B) players.

– McKinsey:  Reimagining the auto industry’s future: It’s now or never

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According to a report from the strategy consulting arm of PwC, companies that had leaders who were most committed to and confident in their strategies grew faster and were more profitable than their peers. “We call these companies ‘super-competitors.’ What sets them apart is that they have a coherent strategy. But that’s not all — they also make sure to live that strategy every day. They carry it all the way through every aspect of their execution.”

– Paul Leinwand, Strategy&

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