DIGITAL MARKETING TO BODY SHOPS & CAR WASHES

Do you have a sophisticated digital strategy to generate leads, reach more customers, and generate more revenue?

Selling tools and equipment to body shops can prove challenging to some distributors and manufacturers. A targeted online strategy that incorporates lead generation, social conversion marketing, and e-commerce should be part of every business’ approach.

SERVING THE AUTO AFTERMARKET INDUSTRY

“Digital-driven products and services will account for a growing share of overall value. It is expected that their share of aftermarket revenue will increase by a factor of 3, from currently 6% to almost 20% within the next 10 years. Growth in these digital offerings will come from hardware (e.g., telematics devices, sensors, or displays), software (e.g., vehicle tracking, total cost of ownership, or driver monitoring software), and services (e.g., fleet management, theft protection, or over-the-air update services). In many cases it will be new players who use digital to offer these new solutions.”

– MCKINSEY & COMPANY: The Changing AfterMarket game